Wanting to raise their profile and generate interest in their hand-crafted kitchens, bespoke kitchen and furniture maker, JM Interiors contacted Colourful Communications for help. In a cluttered market, with an influx of kitchen companies opening locally, JM Interiors aims to be the go-to bespoke kitchen provider for the Wealden area.

Colourful Communications developed a tailored PR strategy, promoting key speakers within the business, providing comment and opinion for editorial features on both a national and regional basis, developing key messages that would run through out all communications and managing a proactive press office, disseminating news stories and imagery highlighting the carpentry skill and lifestyle provided by a JMI kitchen. Strategic partnerships and marketing opportunities, such as advertising and advertorials were sought.

Over a six month period, Colourful Communications successfully generated a number of press articles including company quotes and real home features in national, glossy magazines, as well as collaborative partnerships with regional titles, and inclusion in key local directories