Wanting to raise their profile and generate interest in their hand-crafted kitchens, bespoke kitchen and furniture maker, JM Interiors contacted Colourful Communications for help. In a cluttered market, with an influx of kitchen companies opening locally, JM Interiors aims to be the go-to bespoke kitchen provider for the Wealden area.

Colourful Communications developed a tailored PR strategy, promoting key speakers within the business, providing comment and opinion for editorial features on both a national and regional basis, developing key messages that would run through out all communications and managing a proactive press office, disseminating news stories and imagery highlighting the carpentry skill and lifestyle provided by a JMI kitchen. Strategic partnerships and marketing opportunities, such as advertising and advertorials were sought.

Over a six month period, Colourful Communications successfully generated a number of press articles including company quotes and real home features in national, glossy magazines, as well as collaborative partnerships with regional titles, and inclusion in key local directories

GoodHomes

GoodHomes

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Homes and Gardens

Homes & Gardens / Dream Kitchens

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IdealHome

IdealHome

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So Wealden

So Wealden

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Vine

Vine

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Wealden Times

Wealden Times

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WHAT THE CLIENT THINKS ABOUT THIS PROJECT?


We have an excellent relationship with Colourful Communications who clearly understands JM Interior’s business needs. They have particularly impressed us with their proactive approach to identifying new PR opportunities in our sector and we’re delighted with the results.Amy Biddle
Marketing Manager, JM Interiors